18 February 2016
It's been a while since I got excited about a designer's collaboration with a high street retailer. It looks like only UNIQLO refined the recipe for success after their hit-after-hit run with Jil Sander, which explains the instant success of the collaboration launched with Lemaire for the FW15 season.
The Japanese retail giant announced that the partnership will continue for the forthcoming SS16 season with the new UNIQLO and Lemaire collection launching exclusively online on March 4th and worldwide in stores on March 18th.
The new collection brings together two of my favourite style influences – the 60's and sportswear. The French brand continues to combine their clean and streamlined silhouettes with sportswear detailing by playing with buttons, pockets and volume. The colour palette – faded ginger, mahogany, and the brand's signature optic white, navy and khaki – touches on the preppy side of the 60's and sits so well with the clean lines of the tailored pieces.
You can check out a preview of the collection online here.