A few months ago I posted about the latest Jack Spade campaign for the SS14 season, which conveyed perfectly the style and feel I like to go for the Spring/Summer time. Already then, some of the pieces that really stood out were the sunglasses, which the brand has launched for the first time this season and which arrived in store earlier this month.
The line is all about classic shapes made super relevant by playing with frame and lens colours, all in perfect combinations to really make you feel like summer. The campaign that accompanies the collection brings a personal angle, with shots of NYC street vendors wearing the different models proving they are also quite versatile. To celebrate the launch in London, the brand had their very own Big Apple Hot Dogs stand outside their Soho store in Brewer Street.
The collection is available at their stores worldwide and via the Jack Spade website.
Courtesy of Jack Spade