04 September 2013

Burberry Launches Brit Rhythm, The New Fragrance for Men

Brit Rhythm - The Campaig_005

What better way to get back on the blogging wagon after my holiday than with some great Burberry news. This month sees the launch of the newest menswear fragrance by the powerhouse – Brit Rhythm. I am yet to try the new scent but I am already intrigued by its innovative concept. The #ThisIsBrit concept finds its inspiration in music, one of the pillars of the modern Burberry. George Barnett – frontman of These New Puritans – and Suki Waterhouse star in the multi-platform campaign that proves to be yet another step ahead for the brand. Through Burberry's website and Facebook page, fans all over the world can sign up for samples in the shape of scented temporary tattoos shaped like the Brit Rhythm bottle. By signing up for these tattoos, users will be entering a prize draw to attend one of three live music events held in London, New York and Singapore next October. During these events Burberry will work with leading Instagram photographers and private users to create original content during each of the gigs.
Pushing the envelope even further, Burberry is partnering with Noisey – a music, editorial and experience-led imagery and video platform from VICE Media – launching later this month.
If this wasn't enough, a capsule collection centred around Burberry's iconic leather jacket (#wishlist) also featuring classic trenches, aviators and a satchel bag will complete this multi-dimensional campaign.

Make sure to request your Brit Rhythm tattoo (I know I am) and check out the rock chic video campaign below. After all this all I have left to do is wait to try the heart of black leather, heady patchouli and styrax resin, the notes of basil verveina, spicy cardamom and the shot of juniper berries that make up the new Brit Rhythm.

Brit Rhythm - Capsule Collection - Look Portait_002
Courtesy of Burberry

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