The grand tent Burberry built on Perk's Field for their homecoming menswear show felt like a very cool slightly old-school garden party, which worked fantastically with the collection Christopher Bailey showed yesterday afternoon. And, as it could be expected, the had an excellent turnout.
The LC:M current ambassador David Gandy and his successor Dermot O'Leary were both in attendance. As were Burberry front row usuals Tinie Tempah – in a SS13 giraffe print t-shirt – and Douglas Booth, who was the lucky one to be wearing SS14. Talk about fashion-forward!
Jamie Campbell Bower and Max Chilton looked effortlessly cool, as did Bolin Chen – in my favourite heart-print shirt – and Greg James, who was attending his second Burberry menswear show this season.
My favourite front-row-ers were, without a doubt, Finn and Jack Harries. I have been following the vloggers for over a year now and I'm so happy to see them attending LC:M events and shows. They have recently hit 2 million subscribers on YouTube and I expect their followers to keep growing. This is yet another genius move from Burberry, which shows their excellent understanding and awareness of new media and its influence.
Stay tuned for the recap of he SS14 show and a closer look at the collection from my visit to the Burberry showroom later today.
David Gandy, Jamie Campbell Bower, Dermot O'Leary and Tinie Tempah
Suki Waterhouse, Hugh Dancy, Tinie Tempah, Douglas Booth and Serena Williams
Bolin Chen, Dermot O'Leary, Greg James and Max Chilton
Finn and Jack Harris
Jamie Campbell Bower, Dan Gillespie Sells, Khalil Fong, Finn and Jack Harries.
Courtesy of Burberry