15 June 2013
As I read Robin Mellery Pratt's article yesterday on BoF I couldn't help but get very excited about the upcoming London Collections: Men – as Shortlist very well pointed, out no one calls it.
But even more so than excited I am proud that London is taking back something that belongs in this city that had been the centre of tailoring for such a long time.
After only a year since LC:M launched this season's schedule looks pretty impressive. One of the highlights is, of course, the return of Burberry menswear to London. To celebrate the occassion in anticipation of their upcoming SS14 show next Tuesday, the brand has released this video.
Burberry has also announced that they will continue with their global live streams and their 'Runway Made to Order' service, which they introduced for womenswear in February. We will now be able to purchase coats and accessories personalised and delivered within 8 weeks.
The brand also continues with their forward-thinking and unique social media strategy on Facebook, YouTube, Instagram, Google+ and Vine, where they will release different content leading up to, during and after the show. A new introduction is the live stream of the show on Twitter!
It will be an event not to be missed and no matter where you are or what you're doing, you can follow it!