22 January 2013

Burberry Porsum F/W13: We ♥ Burberry Classics


The FW13 Burberry Prorsum collection was one of my favourites, together with SS09 and FW10. A viral email from Christopher Bailey sent before the show with subject 'I ♥ Classics' announced the new collection would be a celebration of Burberry classics and heritage outerwear.
Some critics have labelled the collection as predictable. The way I see it, Burberry has had such purpose and direction over the last few years that the last thing I expected was a turn to its most essential, and successful, roots. My favourite were, in fact, these allegedly more commercial pieces. The trench coats, overcoats and duffle coats were impeccable and strong – pieces to keep forever.
Bailey's twist for FW13 was the (unexpected) introduction of animal prints as full leopard printed pony skin overcoats but also quieter collar details I found elegant and humorous.
Having opened their first menswear-only store late last year Burberry put great strength in the tailoring. The silhouettes, slim and easy to wear and much after my own heart, were very in touch with the times and with the type of guy the Burberry customer should be.
The heart prints that closed the show were my personal favourite. There was something so modern and masculine about the suit shirts and v-neck jumpers. They will be, I'm sure, an instant hit.

the burberry prorsum autumn-winter 2013 menswear show in milan

Just as they have been doing lately, Burberry streamed their FW13 show online and on iPhones and iPads and held a special screening at their new Regent Street flagship store. Users around the world were also given the chance to purchase online pieces right off the runway for a week after the show.
Back in Milan, Greg James, Harry and Luke Treadaway were amongst the famous faces to grace the front row. They were joined by the dapper Tinie Tempah, who had his big London 2012 moment at the Olympics wearing Burberry.

Stay tuned for a closer look at the Burberry FW13 collection from the brand's Milan showroom.
You can watch my video of the finale below and see the entire show here.

tinie tempah, greg james and harry treadaway at the burberry prorsum autumn-winter 2013 menswear show in milan
Courtesy of Burberry

No comments: