02 July 2012

Miuccia Prada & the Art of Reinvention

Fashion, Frankly and Style.com
Even though Prada always hosts their menswear and womenswear shows at the same space on Via Fogazzaro you would never think you're ever entering the same venue as last season. The wide open carpeted runway from last season had disappeared, the steps were now a ramp. Instead, I found a white sterile room flanked by blocks of press and buyers and a zig-zagging ramp at the back.
As soon as the show started it was evident that this was a game of precision. Perfect beams of light created a maze-light catwalk – geometry. After toying with flowers, pastels, golf motifs and colourful studs Miuccia seemed to want a clean slate. The SS13 collection was a beautifully precise story of modern lines and androgyny with a subtle reference to sportswear, specifically to tennis, via The Royal Tenenbaums – we wouldn't want to miss out on Miuccia's signature quirk.
Because it was about starting from scratch, we saw the reinvention of the basics: the polo shirt (my favourite), the v-neck jumper, even the slacks. The colour palette was restricted to white, beige, blues and blacks, apple green and burgundy used in a form of colour blocking that had more to do with the visual effect – is that part of the shirt or the jacket? is that top one piece? – than with any trend. Miuccia creates her own.

Fashion, Frankly and Style.com

Check out below the brilliantly choreographed finale and the squeaky-clean space. What an experience!

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