30 June 2012

Stephen Dorff is the face of the Hogan FW12 campaign

Courtesy of Hogan
Exactly a week ago, during Milan Fashion Week, Hogan announced Stephen Dorff as the face of their FW12 campaign. To celebrate the occasion the brand held a chic cocktail event hosted by Dorff where they also presented their new SS13 collection (post to come).
The teaser video for the FW12 campaign – watch below – was playing all around the Hogan space projected onto the walls. It gave the whole room a super dynamic feel that together with the endless Aperol spritzers and great company created a great atmosphere. I am really excited to see what Hogan is doing at the moment. They have always been a staple in the wardrobes of Italians but I think the new collection is going to be a big hit...! And Dorff bring just the right amount of cool and suave to the images but also this rebel vibe, which is incidentally the name of one of Hogan's lines.
Click here to see the rest of the images from the collection.
Courtesy of Hogan
Make sure to watch the beautifully shot teaser video for the campaign below. It was shot, like the campaign, by Alex Hay at the legendary Cinecittá Studios, where iconic films like 'Cleopatra' or 'Ben-Hur' were filmed.

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