07 February 2011

Hardy Amies SS11 campaign

It's hard to come by inspired advertorial campaigns for menswear these days. Thankfully, Hardy Amies is here to change that. Their SS11 ad story features British model George Barnett wearing the house's sartorial wonders for Spring having fun in the surroundings of one of those wonderful British country houses. I can't help but think of 'Brideshead Revisited'. Sebastian Flyte's sense of style was as exquisite and immaculate as it was fun and quirky and even cool. I love the house's new fashion focus for their ready-to-wear line, perfectly portrayed on their campaign.
[Pictures: TheFashinisto.com]

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